2017 Nissan Altima Reveal – It’s New and Its Improved!
All bets on the new and improved 2017 Nissan Altima
Before the weekend Nissan drops the bombshell by acquiring over 2 billion dollars 34% stake in its Japanese cousin, Mitsubishi motors. Carlos Ghosn, chief executive of Nissan, has called the deal “a breakthrough transaction and a win-win” for both companies.
Fueling the positive sentiments into the market, especially here in the Middle East as Middle East is now the top priority market for Nissan global operation Samir Cherfan told the press that Nissan’s GCC volume increases 50% between FY11 and FY15; sees market share growth of 25% and forecast is positive for the FY16 GCC growth of 12% on volume and 15% in market share. The focus then moved to the new strategic partners Alissa and Petromin the Kingdom of Saudi Arabia. Further, zeroing it down to the United Arab Emirates, Nissan took the opportunity and revealed the 2017 Nissan Altima!
The Altima is quite a large car as per the midsize or D segment and Nissan Middle East believe that the segment has a strong prospect of 145,000 units per year and Nissan wants a big slice of this pie.
“We haven’t just experienced an increase in sales over these past five years,” commented Samir Cherfan, Managing Director, Nissan Middle East. “Nissan has grown in terms of volume, market share, customer satisfaction and brand power. We have put in place a game changing plan in our key market, Saudi Arabia, which has been instrumental in achieving our growth strategy.”
“Our brand has been the most awarded automotive brand in the region, grabbing 32 awards in 5 years, in addition to increasing purchase consideration by 49%, validating that our brand strategy resonates with our target audience,” added Cherfan.
“We are excited to launch the 2017 Nissan Altima in the Middle East, which compliments Nissan’s range of innovative, exciting cars and represents Nissan’s vision for the design of the modern passenger car,” said Samir Cherfian, Managing Director of Nissan Middle East. “The Altima is a popular car in the region and globally, and the new design elements add to the overall appeal of its reliability and features.”
During the press briefing, Nissan admitted that customer’s feedback was negative on the performance and handling factors like Sportiness and Fuel Economy and in terms of design and appeal, customers also rated Altima low in Exterior styling, safety and a major buying influence in this region is the Equipment/ Features factors. Addressing the above-identified factors Nissan promised improved driving dynamics with class-leading fuel economy. Nissan unveiled the 2017 Altima, not just a face-lift but with Energetic Flow design, packaged with the latest Active Safety and technology.
The 2017 Nissan Altima is actually still the Fifth generation codenamed L33 introduced in 2013 and Rearview Mirror had taken The 2014 Nissan Altima 3.5 SV out for a spin and without screaming out loud, the sleeper staked up quite a good 8/10 rating.
What the heck is ‘Energetic-Flow Design?’
The 2017 Nissan Altima is inspired by its elder brother the Maxima which actually took the design inspiration from the US Navy Aerobatic Squadron. With V-Motion grille and boomerang-like headlights picked up as the strong styling elements and reflected on the front and flows down into the sculpted bumper.
The V-Motion lines from the grille draw back into fender creating a flowing profile. Even though the side profile remain unchanged and thankfully now looks more organic. The flowing character lines fold back over the rear-deck creating a notched-up spoiler look. A newly redesigned slimmer looking taillights now incorporating LED bar lights. I won’t be surprised if anyone mistake now Altima for a Maxima, come to think of, a plus point for Altima owners!
The Interior also received an overhaul and seems to provide an open airy feel. The newly designed Gliding Wing-shaped dashboard had a premium feel and the driver-centric cockpit sure to provide driver stress-free drive even on the long routes as Nissan pointed out that the new cup holders can now accommodate the mug handles as well!
The comfort level is also increased from adding revised NVH materials, notably acoustic windshield, dashboard insulators, along with floor padding and new engine mounts to eliminate the vibrations.
Enhanced Driving Dynamics
Design aside, and as mentioned above, from the customers feedback asking for more Sportiness true for 2.5- I4 engine and improved Fuel Economy on both 4 cylinder and 6 cylinder engines. The 2017 Nissan Altima now comes with an increase of 7hp in the 2.5 4cylinder engine from 175hp to 182hp. Thanks to the new anodized coating on the piston heads, there is an increment in the compression ratio from 10.0 to higher 10.3.
Active grille shutters and highly slippery wind-cheating coefficient of drag CD 0.26 dropped from 0.29, similar to the Nissan GT-R promises to return class-leading fuel economy of 13.2 Km/l for the city and 16.6 Km/l for the highway.
The driving dynamics are also enhanced with revised steering controller mapping and hydraulic power steering valve. The new steering has been reshaped and tuned to provide real-time road input and precision (available only on SL grades). The other hardware that is upgraded includes the front and rear suspension parts to enhance the sporty driving experience.
Coming To Safety Features
This is also one of the key area identified that required a boost for Nissan to ensure Altima remains a competitive contender. Hence, the Altima now comes with a stepped-up safety technology by adding its first-in-class Predictive Forward Collision Warning (PFCW), the Blind Spot Warning (BSW). Forward Emergency Braking (FEB), and Rear Cross Traffic Alert (RCTA).
What’s next, Naturally the Availability!
Altima color palette for 2017 includes Java Metallic, Brilliant Silver, Gun Metallic, Super Black, Cayenne Red, and Pearl White and a new 17-inch machine-finish aluminum-alloy wheel designs.
The Nissan Altima 2017, now offered in five grade levels including 2.5 S, SV, SL, and 3.5 SV and SL grades, will have a price ranging between $21,500 and $28,900 in the GCC. Prices per market will be revealed at their respective launches and will vary from region to region.
A more detailed experience will come in soon as a test drive will take place.