Al-Futtaim Toyota Raids on Counterfeit Trade
Al-Futtaim Toyota Drive Against the Counterfeit Parts Sales to Safeguard the Motoristss from the Unseen Dangers
Its a fine Saturday morning in the month of November, the plan is already set to take the family out for outdoors activity in your fav Toyota Fortuner. You’re still ahead of the time. To enjoy the sun flare glistening off the hood grill and to retain the gloss, and the sparkle of the paint, you thought to give your car a wash. All said and done and just before you walk back inside, you crank up the engine to check all the vital signs of the vehicle, your lovely SUV won’t start. This was definitely not expected to start your perfect day. You try again and the results are the same as well.
Amusing at first, but before it gets frustrating, you recollect the memory of the Friday night and the mile-long bill you paid at the hypermarket for all the picnic stuff just came fresh before your eyes. So you say your prayers and crank up the engine again, and this time engine starts. Still, the sound is not the same as purr. To clear the doubts you take the car to your nearest auto mechanic. The mechanic identifies a worn-out part which required a replacement. You head to a nearby auto part shop and there you got the shock of life. The price range of the simple looking metallic piece with electronic connectors varies from AED250 to AED415. It’s all mind-boggling, however, you end up picking a replacement part in a good looking packaging for about AED310, gleefully thinking you got the job done.
However it’s far from over, the part that you just bought from an unauthorized shop is merely a counterfeit replacement part, you cannot imagine the impact of this small metallic part with electronic connectors, actually provides some vital information to the main computer, which maintains not just the efficiency of the engine and at the same time ABS brakes. The pre-collision warning system and other multiple factors.
Its a time bomb ticking to happened, sadly you yourself had bought it and ask the mechanic to install it as the replacement part. Very soon you’re about to begin the journey with your loving family, the perils are already there. No one else to blame!
It is imperative that motorists must consider the facts that the car they bought after doing a research of weeks and saving their hard earned money for months and months. You walked into the showroom of your fav automotive brand, trusting their product to own it. How easy is then to disown the same brand’s genuine part for a cheap counterfeit part?
Al-Futtaim Toyota, in partnership with UAE government authorities, has completed a total of 16 raids on counterfeit car part dealers across the emirates mainly in Dubai, Al Ain, Um AL Quwain, Sharjah and Ajman to date. This year alone Al- Futtaim Toyota has provided thorough training to more than 100 Economic Department Field Inspectors across the UAE. The training focused on increasing awareness amongst officials, in identifying counterfeit parts, while providing them with the necessary tools to educate consumers about the importance of using genuine parts.
More than 300,000 counterfeit Toyota parts valued at over AED 15 million (USD 4 million) have been confiscated and destroyed. The majority of the items were serviceable goods such as oil filters, fuel filters, and spark plugs. Genuine Toyota parts are available at Al- Futtaim Toyota and its reputable authorized dealers. All parts are built to meet the highest quality standards, adding to Toyota’s quality, reliability, and durability. In 2017 Al- Futtaim Toyota and UAE Government officials successfully executed a total of 29 raids, resulting in the confiscation of goods worth more than AED 41 million.
Commenting on the raids Saud Abbasi, Managing Director of Al-Futtaim-Toyota, said: “The negative safety and economic impacts, as a result of the use and trade of counterfeit parts, are tremendous. Our success was only possible with the combined efforts of our Brand Protection team and UAE government officials from the local Economic Departments and local Police.”
Despite their potentially appealing price point, counterfeit spare parts will not just effect vehicle longevity but will also result in a number of fatal accidents on the roads such as failure of brake pads and other essential functions.