Bridgestone Introduces ‘Winning Matters’ Brand Campaign
Bridgestone MEA launches ‘Winning Matters’ brand campaign
Bridgestone – the world’s number one tire and rubber manufacturer has launched ‘Winning Matters’ an exciting brand campaign across the United Arab Emirates throughout the month of September 2018.
Spending 790 million euros in 2017 on their research and development program to bring the best product on the road, now as part of the campaign, consumers who purchase a set of Bridgestone tires from authorized Bridgestone dealers, are eligible to exchange their tires with Bridgestone or any other brand within 30 days of purchase.
“Since its founding, Bridgestone has placed great emphasis on ‘Quality Assurance.’ We realize that our success depends upon the trust of the consumer and that only through the vital activities for assuring quality in all phases of production, sales, technology, and inspection can we make a positive contribution to society” said Berna Akinci, General Manager – Marketing, Bridgestone MEA.
Through the campaign, the world’s number one tire and rubber manufacturer emphasizes its confidence in its technological and manufacturing capabilities to deliver products that empower the consumers’ mobility, safety, and control in diverse terrain and conditions.
“Our Winning Matters campaign is an assurance for consumers to truly understand our commitment to ‘Serving society with superior quality’ by manufacturing premium tires that are reliable, safe and durable. It demonstrates our unwavering trust in our products as well as our retail services, to provide unparalleled quality throughout the consumer journey.” she added.
The offer is subject to Bridgestone’s terms and conditions. For more details on the campaign visit bridgestone-mea.com.