Caterham Cars launches new dealership with Al Futtaim Group in Dubai
British sports car manufacturer, Caterham Cars, is expanding its growing global dealer network with the appointment of a new distributor in the United Arab Emirates (UAE). The brand has partnered with prestigious dealer group, Al Futtaim, who has just taken delivery of its first Caterham Seven and has opened a new showroom in Dubai’s Festival City, as part of its ERAS Custom and Classic brand.
ERAS Customs and Classics is the largest British Heritage sportscar dealership in the Middle East. In addition to catering for new car buyers, the facility will offer a full after sales service to Caterham owners in the UAE.
The launch firmly establishes Caterham’s presence in the UAE, and the state of the art premises will showcase Caterham’s full range of ultra-lightweight sportscars; including the entry level Seven 160, and the recently-launched 270, 360 and 420 models and the legendary 620 R*.
ERAS Customs and Classics is the third international Caterham dealership to open this year, with new showrooms recently opened in Belgium and Germany. The British sportscar manufacturer now has an emerging network of over 60 dealerships across 26 countries worldwide.
David Ridley, Caterham Chief Commercial Officer, said: “We are thrilled to establish Caterham’s presence in the UAE with ERAS Customs and Classics; as the largest British Heritage sportscar outlet in Dubai they were the natural choice for us. Dubai’s love of Supercars is globally renowned; we’re looking forward to seeing Sevens driving through the city.
“Last year, we achieved record-breaking export sales with an increase of 6% year on year, with the introduction of the brand new Seven 270 this year, we’re able to reach even more sportscar enthusiasts, and I am looking forward to building on our success with the team in Dubai.”
Kevin Jones, Managing Director Al Futtaim Auto Centers, said: “We are delighted to have added Caterham cars to our specialist car division ERAS Customs & Classics. Caterham is an iconic British racing brand and really enhances our current portfolio of heritage and craftsmanship. Motor racing is an important part of the UAE events calendar and Caterham Cars gives drivers the ideal opportunity for an affordable racing experience.”
The 620R is available in right-hand drive for track use only