Chevrolet Charges in “Transformers: Age of Extinction”
Just a fortnight earlier I posted “Corvette Stingray – Drives Black Widow in Marvel’s Captain America: The Winter Soldier.” It seems like that was a home run for Chevy vehicles starring in Hollywood Blockbuster flicks. Nevertheless, the success didn’t just halt there, as now yet another once Chevrolet car as starring again in Hollywood mega silver screen.
Though the brand has been involved now in all four installments of Transformers, and just like in every Transformer movie Chevy prepares a special movie edition car. This time around “Transformers: Age of Extinction” from director Michael Bay is no different.
A specially prepared one-of-a-kind, head turning in yolk-yellow Camaro that converts into the iconic Bumblebee, The fifth-generation Camaro converted into Bumblebee in the 2007 film “Transformers,” the 2009 film “Transformers: “Revenge of the Fallen” and the 2011 film “Transformers: “Dark of the Moon.” The latest edition features two Camaros specifically built for the film, one, a heavily modified vintage 1967 Camaro SS and the other a futuristic concept Camaro.
The Chevy heroes didn’t just end with Camaro, Corvette Stingray stars-in more like crème de la crème. This time in Transformers: “Age of Extinction” a Corvette Stingray converts to Autobot Crosshairs, where as in the previous version of Transformers, the Corvette as a Sideswipe Autobot. Trax and a Sonic outfitted as a Rally Car.
In a media press release by Chevrolet, LeeAnne Stables, executive vice president of Worldwide Marketing Partnerships for Paramount Pictures added: The Chevrolet partnership with this iconic Michael Bay movie franchise has become one of the longest-running and most innovative movie-brand relationships in film history. This new Chevy campaign will definitely bring new and exciting elements to a global audience of Transformers movie fans around the world.”