Chevrolet Selfie Steering Wheel – Oh, Sanp
Chevrolet Re-inventing the Driving Wheel Again
Chevrolet is the first automobile brand in the world to introduce a”Selfie Button Steering Wheel“. Yes, you got that right. Aren’t you suppose to be focusing and zeroing on the driving and the road ahead. Remember eyes on the path! Chevy says it is committed to safety and continuous innovation, Chevrolet has created a cutting-edge product feature directly addressing the shifting landscape of distracted driving culture. As the dangerously at-risk practice of driver-selfies continues to rise, first it was the last minute make-up fixing and then the hot tea cups spill followed by texting and driving and now the final cut “the selfie”. Chevrolet has come up with a hands-free solution to keep drivers’ focus on the road while capturing the perfect driving selfie – the Selfie Steering Wheel.
Designed and developed by an expert team at Chevrolet’s Advanced Technology and Innovation Center, the Selfie Steering Wheel features a hands-free, high-resolution, 4G-equipped camera attached to the steering wheel for flawless selfies while driving. Images will automatically upload to popular photo sharing apps with support from a voice recognition system that can even add a caption, just perfect! What shall we do now to fill the empty space, perhaps?
Its louder than words
For years it was “don’t drink and drive”, focusing and zeroing on the road ahead. Remember eyes on the path! Chevrolet wants to take a lead in this social campaign and would like to reduce the distractions to bring down the accident to the zero%. Somewhere, somehow we all need to start and put our foot down and say “enough is enough”. the facts and figures and numbers are totally alarming and portray a very sad scene. Mobile phone use is now the leading cause of accidents behind the wheel. As many as 74% of people use their phone while driving, and more than 50% of car accidents are caused by drivers distracted by their mobiles devices.
The rising popularity of the ‘whiledriving’ hashtag on social media platforms also points to the emergence of a worrying trend of users posting photos and videos while behind the wheel of a moving car. Hence Selfie Steering Wheels is just an April fool’s prank, however with full social resposiblity message.
While the Selfie Steering Wheel might, in fact, revolutionize driving culture; there is an important message in our April Fool’s Day prank – driving and selfies are NOT compatible.In fact, Chevrolet wants to use the annual practical joke day to highlight the dangers of using phones while driving.
In a bid to save lives and use its influence to raise awareness of safer road practices across social media, Chevrolet is using the April Fool’s platform to launch its AlertTags road safety campaign
Putting its social responsibility towards the driving community forward, Chevrolet Middle East developed the pre-emptive AlertTags campaign to further discourage these dangerous practices and drive change in individual behavior. Harnessing the power of social media to turn the ‘whiledriving’ hashtag trend on its head, the brand is taking over Instagram with a collection of hashtags designed to inspire safer driving habits.
Flooding the platform with alternative hashtags such as #whiledrivingkills and #whiledrivingisdangerous, Chevrolet’s AlertTags posts are designed to spread road safety messages far and wide. Directly engaging with offenders, AlertTags is driving the use of this dangerous hashtag further down Instagram’s automated hashtag suggestion list every day. So the next time someone in the driver seat starts to type ‘whiledriving’, they will be flooded with reminders to keep both hands on the wheel and eyes on the road.
Molly Peck, Chief Marketing Officer at General Motors Middle East, said: “As one of our foundational commitments, safety is ingrained in the Chevrolet DNA. From our range of innovative vehicle technologies to road safety initiatives such as AlertTags, we are dedicated to encouraging responsible driving habits across the communities we operate in.”
She continued: “The AlertTags idea was one that our entire Chevrolet team could immediately get behind as its mechanics make room for a direct conversation with reckless offenders. Targeting ‘whiledriving’ users at the exact moment they are posting irresponsibly, our AlertTags messages are helping create safer roads and reduce the number of accidents caused by distracted driving. We hope communities join in to help us transform the conversation – if AlertTags can save just one life, the campaign will have been a success.”
The more popular Chevrolet AlertTags become, the greater visibility they get across social media to reach increasingly larger audiences in this region and beyond. Chevrolet Middle East is using this novel road safety campaign to bring the number of road fatalities down every day.
Show your support for the cause and promote responsible driving by posting any one of the following tags on Instagram to help the brand drive safety messages to the top of the platform’s autocomplete function: #whiledrivingkills #whiledrivingisdangerous #whiledrivingisnogood