Ford on a Success Roll
In 2007, Ford lost approximately 12 billion dollars. That was huge sum but the company newly appointed President & CEO Alan Mulally boldly told that “the loses are due to the restructuring program” under the magic wand called “The Way Forward” and this help Ford Australia, Ford Europe, and The FoMoCo America to be unified as “One Ford” to produce global cars. Meaning there won’t be too many and different Ford Focus for every market but there be just One Focus, however, with minor tweaks in accordance with the regional regulations and market requirements.
What happened later was something unprecedented, when the recession hit the world, many financial institutions filed for bankruptcy and in USA this included the number 1 automaker GM and Chrysler Group was also inline filing the bankruptcy docs for bailout century old companies.
Fast-forward to present times, where still most of the companies are struggling to come out off the gloomy shrouds; FoMoCo is making news waves in everywhere.
Ford Motor Credit Company reported a pre-tax profit of $507 million in the first quarter of 2013, compared with $452 million a year earlier… Ford Credit’s net income was $364 million in the first quarter, compared with $295 million in the previous year.
And how they hit the jackpot? You should link up back to One Ford global program. Ford rolled out products that are the need of the day. Their Hybrids and Electric cars are now leading and giving a product rethink to the Hybrid & electric car leader, Toyota. Ford Hybrids and Electrics are not just good for the tree huggers yet they are more fun-to-drive aswell.
Alongside with Electrics & Hybrids, Ford is now coming out as a winner by introducing the EcoBoost (twin turbos engines). These EcoBoost engines so far I3 I4 and V6 replacing the old horses in terms of power and efficiency. The most difficult segment was Ford daily bread & butter winner F-150 trucks, their astute and die hard customers are now happily switching to EcoBoost equipped F-150s.
The market’s leading car segment comprises B class and C class cars. Ford calls it as Super Segment is well slotted with Ford cars. This time and for the first time in US starting from (C class) Fiesta, that now also includes the super Fiesta ST, moving on to lead-trim level that comes with many derivatives, and my favorite one has got a ST decal affixed to it inside out. It’s the one with 2.0l I4 EcoBoost engine, thankfully available here in UAE aswell. C-Max Hybrid and Electric along with newly redesign Escape CUV and now the stand out in the crowd, Ford Fusion.
Wish List, A Chinese Democracy!
To keep the success string stretched to max Ford is rolling out the new concepts to support the existing product line. Recently, at Shanghai auto show, Ford has showcased a stunning Escort concept: 4 door coupe-sedan based on Focus platform with i5 EcoBoost engine. As per Ford “the Escort Concept, incorporates slightly more upright grille and elongated, jeweled headlamps – carefully designed to resemble the lucky figure eight – provide a distinctive front end.
Quality & Design, Honors & Accolades
Earlier this week, Ford was recognized with series of accolades bestowed on the auto manufacturer show its marked improvements in quality. It Furthermore, includes the KBB.com, “Best Car Styling Brand”; Ford Fusion and Ford Flex earn triple AAA honors from Auto Buying Team.
Undoubtedly, Ford dominated the U.S. News & World Report 2013 Best Cars for the Money rankings, with six Ford vehicles offering consumers the most value. The 2013 Focus, Fusion, Fusion Hybrid, Taurus, Escape and Edge captured awards based on their outstanding value and critical acclaim. This marks the fourth year in a row Taurus reigns in the large car category, while for two straight years, Edge is best midsize SUV, Fusion is the midsize champ and Fusion Hybrid is the best hybrid vehicle. U.S. News & World Report determines the winner in each of 21 categories based on vehicle safety and reliability attributes as well as expert opinion.
Styling & design wise, Ford is also noticeable. The manufacturer’s new design language seems to capture everybody’s eye and on every new vehicle that gets the theme, paving the way for Fiesta, Focus, Fusion and Escape to be accorded the best-looking vehicles in their respective categories. The new Fusion is, in fact, Ford’s Best Redesigned Vehicle of 2013.
Both the 2013 Ford Fusion and 2013 Ford Flex have been chosen by AAA Auto Buying experts as top sedan and crossover vehicle, respectively, for commuters. Both were cited for their cost efficiency and overall performance.
Here in Dubai, Larry Prein, Ford Middle East’s managing director said: “These recognitions are a remarkable testament to the success of the One Ford strategy of delivering quality vehicles that customers want. In the U.S. and here in the Middle East, more and more customers appreciate the value and leadership of Ford products in terms of technology offerings, quality and craftsmanship, attractive dynamic design and great value for money.”