KIA Triple Win at the Good Design Awards 2017
Al-Majid Motors Celebrates KIA Triple Win at the Good Design Awards 2017
These days people eagerly await the spicy information and that ignites the rivalry between Apple iPhone and Samsung Galaxy new phones. No matter how much better phones are available in the market, but it’s a benchmarked battleground that involves every one into the conversations of a sort. Bottom line here is both companies have covered enough ground to make an impact on the market to consumers.
Likewise in the car industry, to be on the top service ladder is another story, the challenges are wider than the cellular phones which often get changed year to year. In the Automotive industry, if one company want to be at the top tier level then it needs to break than new grounds as once a model is introduced, it will continue for another 5 to 7 years with incremental changes and upgrades year on year.
Kia Motors Corp. is true to its slogan – “the power to surprise”, from acquiring industry’s top-end professionals. Then hitting the JD Powers No.1 Spot in 2016. If you think that’s the apogee then maintaining the consistency is the toughest part. Hence in 2017 Kia hit the home run by becoming yet again No.1 brand as the most reliable cars by Consumer Reports. However, the toughest award comes from IIHS (Insurance Institute for Highway Safety) giving the TOP SAFETY PICK+ winner award to KIA 2018 Kia Forte and Kia Soul.
Another Proud Moment for Al Majid Motors
KIA Motors Corp, through its sole UAE distributor Al Majid Motors Co., is celebrating the success of its Rio, Stinger, and Niro at the Good Design Awards 2017, where each of the vehicles was awarded in the ‘Transportation’ category. This is the eighth consecutive year in which KIA has received Good Design awards for its vehicles, with previous winners including the Soul EV and Cadenza premium sedan.
The new Rio compact hatchback, Stinger fastback sports sedan, and Niro hybrid crossover were recognized for their exceptional performance across each judging category, including design innovation, use of new technology, form and function, materials and construction, utility, efficiency, and environmental impact. Their impressive design is the product of the expert teams working at KIA’s three global design studios in Namyang, Korea; Irvine, California; and Frankfurt, Germany.
The Good Design Awards is held annually by The Chicago Athenaeum Museum of Architecture and Design and is run in cooperation with the European Centre for Architecture, Art, Design and Urban Studies. The submissions are evaluated by an independent jury made up of design professionals and media, as well as specialists from numerous industries.
Established in 1950, the Good Design Awards is among the oldest and most influential design award programmes in the world, celebrating innovative and contemporary designs of new consumer products, graphics, and packaging from Europe, Asia, Africa and the Americas. 2017 saw the jury critique products and designs from 49 countries around the world.