Know Your Mercedes Benz – Know Thy Alphas
Mercedes-Benz drives clarity of growing model portfolio with easy-to-follow nomenclature system
• New system will ensure clarity for the millions of Mercedes-Benz lovers around the globe.
• The system centers around the five core model series, A, B, C, E and S.
• The new system will be introduced in Q4 of 2015, starting with the Mercedes-Benz SUV range, followed by the Roadsters in 2016.
• All SUV models will carry the first two letters “GL” in their name, except the legendary G-Class which willretain its iconic lettering
• All 4-door Coupés will carry the first two letters “CL” in their name
• Roadsters will all include “SL” in their names
• The established designation 4MATIC for Mercedes-Benz all-wheel-drive vehicles will remain unchanged and will be celebrating its thirtieth anniversary next year
With the growth of the Mercedes-Benz model portfolio forecast to include more than 30 models available on the worldwide market by 2020, Mercedes-Benz has announced a new, simple and logical vehicle nomenclature system that will ensure clarity for the millions of Mercedes-Benz lovers around the globe.
Based on model series, different body variants and drive systems, the new system will come into operation in Q4 of 2015, and will begin with the Mercedes-Benz SUV range, followed by the Roadsters in 2016.
“Historically, our vehicle nomenclature system has been iconic in itself, with the names of many of our model series at least as well known as the Mercedes-Benz brand name,” said Dirk Fetzer, Director of Sales & Marketing at Daimler Middle East & Levant. “Given the intense rollout programme we’re following – we currently have 11 brand new models in our 2020 plan that currently have no predecessor – and due to the fact that Mercedes-Benz enjoys exceptional global appeal, we have adopted an even simpler, easy-to-follow system for the designations of our model series. The introduction of our new SUV range in Q4 2015 is the ideal time to establish the new nomenclature as a prelude for the roll-out.
The nomenclature system is straightforward and easy to understand. The model designation is always an acronym made up of one to three upper-case letters. The different types of engine are indicated by a lower-case letter. The system centers around the five core model series, A, B, C, E and S, which will continue providing orientation for customers.
In the case of model designations for the SUVs, and in tribute to the legendary G-Class, all SUV models will carry the first two letters “GL” in their name. The “G” here denotes the car’s lineage. The “L” is a letter that has appeared time and time again over the history of Mercedes-Benz and serves as a linking letter to make model designations easier to remember and easier to pronounce; for example, the legendary SL , and more recently, the CLS and CLA. The last letter of the model indicates the relationship to the relevant core model series.
The system for the 4-door Coupés is constructed along similar lines. The first two letters, “CL”, denote the origin, the third letter the link to one of the core model series: in other words CLA or CLS.
From 2016, Mercedes-Benz Roadsters will all include “SL” in their names to denote their origin, with the third letter again the link to one of the core model series. The SLK therefore becomes the new SLC.
The different types of engines will also be given new designations providing clear orientation to Mercedes-Benz lovers around the globe. The boot lids will in future feature lower-case letters, whose meaning is as follows:
c for “compressed natural gas” (Natural Gas Drive until now)
d for “diesel” (BlueTEC and CDI until now)
e for “electric” (PLUG-IN HYBRID, BlueTEC PLUG-IN HYBRID and Electric Drive until now)
f for “fuel cell” (F-CELL until now)
h for “hybrid” (HYBRID and BlueTEC HYBRID until now)
Similar to previous specifications, there will be no suffix for the petrol models. The established designation 4MATIC for Mercedes-Benz all-wheel-drive vehicles will remain unchanged and will be celebrating its thirtieth anniversary next year. Given the way that Mercedes-Benz has evolved into the leading brand for all-wheel drive, 4MATIC will in future play an even more important role in its model portfolio. As a result of a steadily growing demand, Mercedes-Benz will in future be adding further models to its all-wheel drive segment.
“At Mercedes-Benz, we are always thinking of ways to enhance our customer experience and there is no doubt our new nomenclature system will enable our customers to easily navigate our growing product portfolio,” added Fetzer.