Maserati Celebrates Its 100th Anniversary At The Maserati Centennial International Gathering
It’s not easy to survive hundred years. However in today’s ever evolving world full of consumer choices to keep the legacy alive. is all together a Herculean task. Yet Italian sports-luxury automaker Maserati organize an opulent and exuberant event of Maserati Centennial International Gathering. Invited and attended by hundreds of Maserati collectors, clients and friends from 30 countries across the globe. The gathering saw three days of celebrations involving Bologna, the city where Maserati was founded in 1914, Modena, its home and location of its headquarters since 1939, and Turin, where the Trident brand’s second production site, the “Avv. Giovanni Agnelli” plant at Grugliasco is located.
More than 200 Maseratis of all periods, both classic and modern, were the stars of an unforgettable celebration. A full complement of road models from the Trident marque’s history took part including the A6GCS/ 53, 3500 GT, 5000 GT, Sebring, Mistral, Mexico, examples of the original Ghibli and, Quattroporte, Bora, Indy and Khamsin. The stunning Boomerang prototype was also in attendance, along with cars from the current model range.
Guests were entertained by singers from the Luciano Pavarotti Foundation. The bond between Maserati and Luciano Pavarotti was always very strong on both sides and still continues today thanks to his widow Nicoletta Mantovani, who was present at the dinner. The great Tenor’s first Maserati was a bright blue Sebring, which he purchased in 1963.
The second day of the Maserati Centennial International Gathering continued with a regularity competition and transfer to the San Martino del Lago circuit, near Cremona. The 200 Maseratis drove along the historic straight on which Baconin Borzacchini set the first world record in Maserati’s history in 1929 at the wheel of the 16-cylinder Maserati V4 – 246 km/h for the flying 10 Kilometres, a record that stood for eight years. Apart from Borzacchini and Pininfarina, the inclusion of Cremona is also a homage to Gino Rancati, the Cremona-born journalist who, in the early Sixties, suggested the idea of what was to become the Quattroporte – the world’s fastest sedan.
The procession of fine Maseratis provided a beauty pageant along the streets of Cremona before setting off for Turin. In the evening, a gala dinner was held in the majestic setting of the Reggia di Venaria palace, attended by Fiat Chrysler Group Chairman John Elkann and Fiat Chrysler Group CEO and Maserati Chairman Sergio Marchionne, who declared that “Maserati will never be a giant. It will never be the biggest producer of automobiles in the world but it will be, simply, the best”.
The third and final act of the Centennial Gathering took place in and around Turin, with the final section of the regularity competition and the climb to the Basilica of Superga and the guided tour of the “Avv. Giovanni Agnelli” plant at Grugliasco where the Maserati Quattroporte and Ghibli are built. The Concours d’Elegance on Turin’s Piazza San Carlo and the presentation of the “Best of Show” award to a Maserati Mexico 4200 Prototype Frua marked the official conclusion of the Maserati Centennial International Gathering.
To mark Maserati’s centenary year, Bulgari revealed an exceptional timepiece during the Centennial Gathering: the Octo Maserati chronograph, evoking the same art of living shared by the two Italian firms reputed for their boldness, their creativity and their chic. Nicknamed Velocissimo, meaning “the fastest”, the self-winding chronograph movement chosen by the Swiss master-watchmakers to power this limited series is fitted with 45 jewels and distinguished by its extremely high frequency, at 36,000 vibrations per hour.