Mclaren sales skyrocketed to Near-100% Increase In 2016.
Hypercarcar maker exceeded the sales with a production milestone of the 10,000th car
The 570S finished in Ceramic Grey from the McLaren Special Operations
A grand moment of celebrations for the British hypercar manufacturer McLaren’s for producing an epic 3,286 cars in 2016. Congratulations to McLaren! That’s a monumental 99.3% increase in the car sales as only 1,654 cars were recorded in the order book for the year 2015. McLaren believes this surge was experienced due to the growth in across all the regions.
In its first full year of production, the Sports Series family accounted for 2,031 deliveries, the majority of which came from the recently-introduced McLaren 570GT and 570S models. The Super Series also continued its success story thanks, in large part, to the McLaren 675LT Coupé and Spider models. Having both sold out in a matter of weeks, the limited production, even more driver-focused and higher-performance derivatives of the Super Series started production in mid-2015 but continued through 2016. In total, 1,255 Super Series cars were sold in 2016.
Mike Flewitt, Chief Executive Officer of McLaren Automotive, commented: ‘2016 was a remarkable year for McLaren Automotive. We’d planned it to be a year of considerable growth, thanks to the first full year of Sports Series production, but it’s surpassed even our own optimistic expectations, having seen development in all regions. We’ve also invested significantly in our future. The launch of the second shift at the McLaren Production Centre this time last year gives us the capacity for future volume increase and in March, we launched Track22, our six-year business plan, that demonstrates the longer-term future for the company, with 15 all new cars or derivatives planned between now and 2022. I look forward to showing the world the first of those 15 new cars in Geneva: the second-generation McLaren Super Series.’
Read more: McLaren 570S
Geographically, North America continued to be McLaren Automotive’s single largest market with deliveries of 1,139 cars, a 106% increase over 2015. Europe ended 2016 selling 996 cars in total, an increase of 153% whilst the rapidly-developing market in China sold 228 cars in total. The Asia Pacific region grew by 90% while the newly combined Middle East, Africa and Central and South America region grew by a notable 69%. In addition, the global footprint of the McLaren retailer network continued apace with new dealer facilities opened in Bristol (UK), Boston and Palm Beach (USA), Gold Coast (Australia) and Fukuoka in Japan.
In July 2016, the Production Centre celebrated the fifth anniversary of McLaren Automotive building cars. Following a 14-month construction, on 5 July 2011, the first car, a McLaren 12C, rolled out of the newly-built McLaren Production Centre and the modern-day McLaren story started. And 2016 concluded with the production of McLaren’s 10,000th car. The 570S finished in Ceramic Grey from the McLaren Special Operations ‘Defined’ palette left the Production Centre on 15 December, just over five years after the start of production. Highlighting the pace of the company’s development, it took 42 months to build the first 5,000 cars and just 22 months to build the next 5,000.