Nissan and Dubai Police collab at GITEX 2016
Dubai Police and Nissan Join Forces with First Innovative Accident Alert Technology ‘Smart Response’ in the Middle East
This time every year GITEX week takes place. An event that brings the giants of the IT industry and an opportunity for the starter to mushroom and showcases their new ideas. The Gulf IT Exhibition is actually an equivalent of CES, Las Vegas and CeBIT of Australia and IFA held in Germany every year.
Interestingly, every company these days is taking the plunge to ‘App-ease’ their clients and customers digitally to increase the service standards. Likewise, the Dubai Government has taken the initiative in line with the UAE’s Vision 2021. To serve the community better, Dubai Police has signed a ‘Collaboration Agreement’ with Nissan Middle East, outlining a partnership that will see the introduction and implementation of a new road safety technology service called ‘Smart Response’, which is the first of its kind in the Middle East. Ford’s Sync Emergency Assistance and GM’s OnStar and similarly BMW Intelligent Emergency Call serves the same purpose.
At a special signing ceremony that took place at the Dubai Police stand during GITEX 2016, between Lt. General Khamis Mattar Al Muzainah, Commander-in-chief of Dubai Police and Samir Cherfan, Managing Director of Nissan Middle East, details were announced about Nissan’s “Smart Response Service”, which is to be made available to owners of new Nissan Patrol and Maxima vehicles. In the event of a collision or accident that results in rapid deceleration, the system works in tandem with the patented Nissan SmartCar “control system” that alerts Dubai Police, The General Department of Transport and Rescue, so that the car’s occupants can receive immediate assistance
The system harnesses the power of Nissan’s SmartCar app, which was jointly developed by Nissan and its strategic service provider, Bright Box Middle East using exclusive Etisalat M2M SIM Cards, and launched during the 2015 Dubai International Motor Show. The app has been updated with multiple features since then, such as Valet Mode, Travel Mode, and Self Health Check and now Nissan has added this latest unique feature as first in the Middle East.
In the event of extremely rapid deceleration or unavoidable collision, the system utilizes the on-board accelerometer to detect this potential emergency, and then the system communicates with Dubai Police operators, who then attempt to make contact with the driver to inquire if an accident took place and dispatch the appropriate response unit. If, for some reason, contact cannot be made with the driver, the emergency services are able to attend to the last known location.
Lt. General Khamis Mattar Al Muzainah, Commander-in-chief of Dubai Police, said: “Dubai Police employs the latest technologies and innovations to ensure the highest level of security and safety in the community, thus, bringing happiness to all citizens. Dubai Police operates under a clear strategy which believes in the future and in providing professional and effective security services to contribute in making Dubai as the safest place in the world. We do this through smart and innovative services, superior global institutional standards, developed operations according to modern techniques in a stimulating environment for innovation and creativity, and by working with devotion and dedication to achieve all the objectives of Dubai Police that are in line with the strategy of Dubai Government and the Ministry of Interior.
Samir Cherfan, Nissan Middle East’s Managing Director, commented saying: “Nissan and Dubai Police continue to work together to pioneer in passenger and vehicle safety to ensure drivers can benefit from the latest global technical innovation. Vehicle safety is of utmost importance to us but sometimes, despite our best intentions, accidents do happen and it is imperative that emergency assistance be made available without hindrance. Our efforts come in line with the UAE’s wise leadership’s vision to make the country a smarter and safer place to live in.”
The signing ceremony was conducted in the presence of Mr. Michel Ayat, CEO of Arabian Automobiles Co., Nissan authorized dealer in Dubai and northern emirates, and Mr. Ivan Mishanin, CEO of Bright Box Middle East.
Nissan’s SmartCar application has already been a huge success with thousands of Maxima and Patrol owners by allowing them to remotely start their cars & air conditioning, lock and unlock their cars, control the horn, headlamps, windows, in addition to being able to track their vehicle’s physical location in real-time from anywhere in the world.