Nissan proves its passion for performance with launch of ‘NISMO’ brand in the Middle East
Nissan’s world famous motorsport and road car performance brand, NISMO, made its Middle East debut at a spectacular launch event in Dubai, heralding the next step in ‘Innovation that Excites’ for driving enthusiasts across the region.
In addition to launching the performance marque, Nissan also confirmed the world premiere launch of the Patrol NISMO. Recognizing that off-roading and motorsports are the life-blood of local driving enthusiasts, Nissan believes the time is right to introduce the Patrol NISMO in the Middle East.
“NISMO is the ultimate essence of Nissan’s promise to deliver ‘Innovation that Excites’,” said Samir Cherfan, Managing Director of Nissan Middle East. “We could not have launched NISMO in the region without including our most iconic model, the Nissan Patrol, in the range of NISMO vehicles. Bringing the high performance brand to the Middle East and launching the Patrol NISMO as a world premiere model is proof of our commitment to making thrilling driving experiences accessible to all our customers.”
As part of its performance road car line-up, Nissan showcased three NISMO models – the 370Z NISMO, the GT-R NISMO, and the Patrol NISMO.
With the region’s strong heritage in high performance vehicles and Nissan’s success in earning a reputation as a trusted motorsport brand, the Japanese auto-maker believes NISMO will resonate strongly in the Middle East market
“Since we came to the region, Nissan has been building a strong and mature automotive brand, well known for exceptional quality, performance, innovation and reliability. Combined with our long history of success in motorsports and off-roading, we believe that the Nissan brand is in a unique position to offer the ultimate, thrilling experience with our all-new NISMO line-up,” continued Cherfan.
While NISMO is already established and well-known in the world of motorsport, it is now being expanded to other markets as Nissan’s exclusive performance road car brand.
Nissan believes the thrill of driving a NISMO model comes from the complete package – its premium design, enhanced steering and suspension resulting in an exceptional improvement in performance.
NISMO models feature advanced technologies developed and pressure-tested within the demanding motorsport arena. Compared to their respective standard versions, NISMO vehicles add aerodynamic design born in motorsport, superb handling, improved acceleration and sporty driving dynamics for an exciting drive.
NISMO was founded in September 1984 as a specialty company to support all motorsports activities of Nissan Motor Company (Nissan). Nismo is the performance brand for Nissan, and is one of the company’s purveyors of innovation and excitement.