The All-New Rolls-Royce Phantom Arrives in the UAE
Abu Dhabi Motors ‘Global Dealer of the Year’ unveils the Eight Generation of the Rolls-Royce Phantom
Rolls-Royce Phantom is perhaps the only car in the world that requires certain demands before ownership. For instance one doesn’t just buy or purchase a Rolls-Royce, however, in a very orderly manner it is “commissioned”. Rolls Royce Phantom could be an object of desire for many, including me and is known not only as ‘the Best Car in the World’ – but as the world’s leading luxury item! The last time back in 2003 when the BMW Group rolled out the 7th generation, it set the new benchmark for the finest and highest quality of craftsmanship and the best technology available. This time with the 8th generation in order Rolls-Royce Phantom sets new unprecedented standards of luxury.
In an exclusive event at Abu Dhabi Motors, the sole dealer for Rolls-Royce Motor Cars dealer in Abu Dhabi and Al Ain and the ‘Best Bespoke Dealer Worldwide’, both standard Phantom (approximately 18ft long) and the Phantom extended wheelbase (approximately 20ft long) unveils the cars to its exclusive attendees. The event attendees experienced the new Phantom first-hand – the most technologically advanced Rolls-Royce ever. Inside the motor car’s dashboard reinterpreted for the first time in 100 years, attendees got a behind the scenes look at design masterpieces, including ‘The Gallery’, an unprecedented new concept in luxury.
Almost 30 percent more rigid than the spaceframe architecture displayed on the Phantom VII, the new architecture exemplifies the next generation of Rolls-Royce, delivering the ultimate experience in terms of ride comfort, acoustic comfort, seat comfort, exterior presence and interior space. The major benefits of the new architecture for the New Phantom include its lightness, increased stiffness, efficient production of standard and extended wheelbase bodies, as well as its uncompromised exterior surface design. The all-new aluminum spaceframe structure delivers extraordinary car body stiffness for exceptional ‘best-in-class’ functional performance, whilst retaining its lightness.
A new double-wishbone front axle and 5-link rear axle deliver astounding levels of control over the lateral roll and shear forces and delivering incredible agility and stability, as does the addition of four-wheel steering, all contributing to an undisturbed passenger whatever the driving conditions.
Rolls-Royce’s celebrated Magic Carpet Ride also improves as a result of the new lighter architecture, and the latest generation of self-leveling air suspension. The suspension makes millions of calculations every second as it continuously varies the electronically controlled shock absorber adjustment system – reacting to body and wheel acceleration, steering inputs and camera information. In addition, the Flagbearer – evocative of those men who were required by law to carry a red flag ahead of early motor cars – adds a stereo camera system integrated into the windscreen to see the road ahead, adjusting suspension proactively rather than reactively up to 100km/h.
The incalculable effort was expended to create ‘the most silent motor car in the world’ including 6mm two-layer glazing all around the car, more than 130kg of sound insulation, the largest ever cast aluminum joints in a body-in-white for better sound insulation, and use of high absorption materials.
With the focus on creating the most silent motor car in the world, a completely silent engine was also required, and that meant more low-end output at lower revs to ensure that silence. Hence a completely new, 6.75-litre V12 powertrain has been engineered for New Phantom, in place of the previous naturally aspirated V12 engine.
The new V12 Phantom engine employs two turbochargers that contribute to a low-end torque output of 900Nm at an incredibly low 1,700rpm whilst also delivering 563bhp or 420kW of power, resulting in calm low-speed progress associated with state occasions and an unfussed surge of power when one needs to press on. The addition of Satellite Aided Transmission (SAT), married to a ZF 8-Speed gearbox also ensures that the driver is prepared for whatever the road has in store for them.
Another benchmark, the Electronic Architecture of the New Phantom, is the largest ever component produced by the BMW Group – let alone Rolls-Royce – helping to make New Phantom the most technologically advanced Rolls-Royce ever. This central nervous system connects and controls all the various advanced intelligence systems of New Phantom, making it the most advanced luxury motor car available. Some, but not all, assistance systems on-board New Phantom include: Alertness Assistant, a 4-camera system with Panoramic View, all-around visibility including helicopter view, Night Vision and Vision Assist, Active Cruise Control, collision warning, pedestrian warning, cross-traffic warning, lane departure and lane change warning, an industry-leading 7×3 high-resolution head-up display, WiFi hotspot, and of course the latest navigation and entertainment systems.
At the heart of the New Phantom’s wholly modern design aesthetic is ‘The Gallery’, a wholly contemporary and luxury reinterpretation of a motor car’s dashboard and instrument panel area. All the elements within ‘The Gallery’ are enclosed in an uninterrupted swathe of toughened glass that runs the full width of the dash area. Within it, the instrument digital dials are framed with chrome, adding a degree of jewelry and continuity throughout the front of the interior.
Arno Husselmann, General Manager of Abu Dhabi Motors said: “We are honoured to unveil the all New Phantom for the first time in this region at our award-winning showroom. As the flagship in the Rolls-Royce brand, this extraordinary car has been highly anticipated and its impeccable engineering and design have contributed to the marque truly resetting the benchmark for the world’s foremost luxury item.”
The Architecture of Luxury, ‘The Gallery’, The Embrace, The Art of Movement, the best possible materials in the world and peerless Rolls-Royce design and engineering; the New Rolls-Royce Phantom resets the benchmark not only as ‘the Best Car in the World’ but as the world’s leading luxury item. As the next chapter in Rolls-Royce’s story opens, the New Rolls-Royce Phantom points the way forward for the global luxury industry.
The New Phantom – the eighth generation of this great nameplate – is available for pre-order at Abu Dhabi Motors.