The All New 2014 Ford Fusion has landed in UAE
Drum roll and in comes the all-new 2014 Ford Fusion. A hot new star in highly competitive mid-size sedan section. Al Tayer Motors Launches All-New 2014 Ford Fusion, as redefining customer expectations with an unprecedented suite of a driver assist technologies. Remember that Ford now uses technology events to show off their products as they are laden with digi-techs besides the conventional motor shows. For example, here in UAE Ford is displaying their cars at GITEX.
With beautiful sleek silhouette, elegant face Ford believes that Fusion not only stands out as a premier mid-size sedan, but it also is dynamic in driving experience and delivering top fuel economy numbers. This explains the superior engine with wind cheating profile.
“The new Fusion truly embodies what One Ford stands for,” said Paul Anderson, Marketing director of Ford Middle East. “Our global teams were challenged to develop a midsize car with a jaw-dropping design and groundbreaking fuel economy – one that featured technologies to help make our customers safer and better drivers. This car is the result, and we are excited to have it here at Ford dealerships across the region. “Ford Fusion is a game-changer on all fronts thanks to its rich array of unexpected features and segment-first or even segment-exclusive technologies that truly make it stand out from the rest,” Anderson added. “We are confident it will witness the same level of response here as it does globally.”
Martin Penny, General Manager Ford Sales of Al Tayer Motors, assures: “With the launch of the all-new Fusion, the Ford range in the UAE now features award-winning products across the board. This is a great car, true to the new generation of Ford vehicles, featuring outstanding quality and craftsmanship, class leading safety, unmatched technologies and fuel economy and above all, tremendous value. All you need is to experience the outstanding drive of the new Fusion, to realize how far ahead it is in the game, making it one of the most compelling offers on the market today.”
With class-exclusive technology consists of three elements to help a driver maintain proper lane position. Using a small, forward-facing camera behind the inside rearview mirror, the system “looks” down the road, monitoring lane lines to determine that the car is on course. The system will alert a driver if drowsiness or erratic lane-keeping is detected. The second element warns a driver with a steering wheel vibration if the Fusion drifts too close to lane markings. Finally, lane keeping aid will actually apply pressure on the steering to help bring the car back into proper lane position.
Adaptive cruise control: Using forward-looking radar, this system “looks” down the road when activated, slowing the Fusion when slower traffic is detected ahead. Adaptive cruise control enables collision warning with brake support to help slow the car if the potential of a crash is detected.
Blind Spot Information System (BLIS) with cross-traffic alert: Sensors in both Fusion rear quarter-panels are able to detect traffic in a driver’s blind spot, providing both audible and visual warnings if traffic – unseen by the driver – is detected. BLIS technology enables cross-traffic alert, warning the driver of oncoming traffic when backing out of a parking space with obstructed views, such as between two large vans. Active park assist: Employing sensors, this technology can identify a suitable parallel parking space, calculate the trajectory and steer the car to properly position it within the spot. All a driver needs to do is to operate the accelerator and brake pedals.
Inside, the new Fusion offers a sporty, driver-oriented environment with next-generation seating that brings expanded functionality. A higher center console supports the driver-centric theme and yields clever storage for items a driver wants to keep handy. Additional passenger space was designed-in by moving the instrument panel toward the windshield, contributing to the cabin’s airy, open environment. Thinner, lighter frames support the comfortable next-generation seats trimmed with fabric using recycled sustainable yarns.
The all-new Fusion offers the latest iteration of Ford’s award-winning, industry-exclusive SYNC communications and entertainment system, which enables voice-activated communication through a driver’s mobile phone and interaction with the car’s audio system. Fusion also offers the latest version of MyFord Touch– powered by SYNC – allowing a driver to interact with vehicle systems through voice control; a touch screen tap or a conventional button. Both SYNC and MyFord Touch help reduce the potential for driver distraction through voice-controlled functionality, allowing drivers to keep hands on the wheel and eyes on the road. Interior surfaces are softer to the touch and interior and exterior gaps are minimized, while extra care has been taken to upholster or cover each edge and every surface a customer can touch. When the trunk lid is opened, for example, a spring-loaded cover automatically conceals the trunk latch hardware.
Fusion interior quietness reaches a new level with acoustic underbody shields and weight-saving sound-absorption material; both minimize road and powertrain noise while boosting aerodynamic efficiency to help save fuel. The all-new model adds content such as a full-perimeter hood seal to be among the midsize sedan segment leaders in giving drivers a quiet ride.
The new Fusion is expected to deliver the best-in-class fuel economy on both the 2. 5L I-4 and 2L I-4 EcoBoost (late availability) engines, following through with the commitment by Ford to be the fuel-efficiency leader – or among the leaders – with each new model brought to market. Both engines are paired with an automatic six-speed transmission.
“This really is a driver’s car,” said Anderson. “Fusion is even more fun to drive with specially tuned electric power-assisted steering (EPAS), a MacPherson strut front suspension and an all-new premium-level multilink rear suspension – comparable to premium European brands configurations.”
In a special introductory offer all across the UAE, Al Tayer Motors and Premier Motors are offering customers 5-year/100,000 kms service and maintenance package for a limited period. Expected prices in the range of AED 65000-110000 (Not confirmed), however very soon we will try to bring you the Test Drive…especially the 2L I-4 EcoBoost Engine.