The All new 2014 Mazda 3 – Short Take At A Launch Party!
Last week I attended the Mazda 3 launch party. Yeah it was more of a vibrant party than just another car launch event. Also it wasn’t held at an open ground or at an automotive circuit or some proving grounds. Rather the chosen place was an amalgamation of more than just arts and culture hosting platform called The “Total Arts at The Courtyard.” So yes the night’s theme was more in tune with discotheque. Why? Probably, this because how Mazda identifies its 3 with energetic Red Bull drinking vibrant youth who are involved in the Pop side of lifestyle.
A first look at Mazda 3 will instantly cause you a déjà vu. Is it really 3 or magnificent 6 sedan? And that are the merits and demerits of a design philosophy that now the car manufacturer chose as a one brand identity for its entire product lineup. Hence without an element of surprise just like Mazda6, Mazda 3 also is a result of brilliant KODO philosophy adopted by Mazda, and explained here by Ewan Ramsay, General Manager, Galadari Automobiles commented on the launch of the new Mazda3: “We are delighted to announce the launch and sale of the All-New, award-winning 2015 Mazda3 in the UAE. The all-new Mazda3 is undeniably a worthy third member of Mazda’s newest generation of cars, with its award-winning “KODO – Soul of Motion” design and cutting-edge SKYACTIV Technology, following in the tracks of the Mazda CX-5 and the New Mazda6; two of Mazda’s hugely successful models.”
Mazda 3, being a daily driver for an enthusiastic young person who is looking for balance in work, play and social lifestyle won’t be disappointed. As the cabin dimensions are quite good. It is spacious yet cozy. Secure and fun engaging to compliments the mood of the driver.
A short drive around the block along with cheerful yet towering Mohammad El Batta, Managing Director at Fekra Communications/ PR Agency proved its claim as near best-in-class dimensions to easily accommodate any size of occupants. The fresh HMI (Human-Machine Interface) that incorporates first-in-class HUD (head-up-display) reflecting the speed and other features in green digitron. An advanced 7” Central Display, Voice Commands and a Rotary Commander redesigned to ensure drivers have total control of their car’s infotainment features without taking their eyes off the road.
Mazda 3 is equipped with class leading features high-tech active safety technology with its innovative occupant and pedestrian-focused passive safety concept. Its safety and stability features are considered the best in its class being the only car in its category to offer such features: Mazda Radar Cruise Control, Rear Vehicle Monitoring System, Distance Recognition Support System, Navigation, Smart Brake Support.
The all-new 2015 Mazda3 is come with standard with SKYACTIV Technology line-up of ultra-efficient, lightweight engines and transmissions on a proven body and chassis system. The 1.6L and 2. 0L engines with six different models ranging up to 155BHP promise a nimble drive. The 1.6L engine will be available at a starting rate of AED 63,000. However, be careful with what you demand from the genie. If you rub hard on the lamp, the genie will present you with the delightful 2. 0L engine and will not be shy of asking a price range starting from AED 88, 000!