The All New Cadillac XT5 Luxury Crossover – Premiers at Dubai Motor Show
Cadillac Partners with Design House Public School
Cadillac announced a unique project in which its all-new luxury crossover, the XT5, will debut at venues around the world in partnership with acclaimed fashion designers Public School. At a private kickoff event, Public School announced it would debut its Pre-Fall collection on the runway in Dubai, in collaboration with the launch of the first-ever 2017 Cadillac XT5. It is also creating an XT5-inspired capsule collection for the special invited guests at the Dubai show in November.
The upcoming XT5 will be the cornerstone of a new series of Cadillac crossovers, all bearing the “XT” designation, with number indicating relative size and position. It succeeds the current SRX, Cadillac’s best-selling product line worldwide.
The show in Dubai will mark Public School’s first international runway show, showcasing the pre-fall collection that will be available in 2016. Public School grows its global footprint through the partnership with Cadillac: the curated collection will be revealed as part of the runway show in Dubai on the eve of the Dubai Motor Show.
“This is a new way for two American brands to join forces, share a passion for design and grow globally,” said Andrew Smith, Cadillac executive director of Global Design. “For Cadillac, it gives new meaning to being a patron of the arts.”
“We are thrilled to host the global launch of what promises to be the cornerstone model of Cadillac’s future portfolio,” said Felix Weller, Cadillac Middle East Director of Sales and Marketing. “Dubai is the perfect location to signal Cadillac’s global intent with a new product launch outside of the USA.”