The LIT up Lexus IS with 42000 LED for Dua Lipa’s “Be The One” music video.
Color changing dazzling Lexus LIT IS starring in Dua Lipa’s music video
Cars and music videos are almost synonymous. Sometimes a band wants to show off a particular car in their video or sometimes its other ways round where car company wants a product placement in a pop music video hence avoiding the direct advertisement slot time.
However, what is unique is especially prepped car to gain the maximum attention. And this time Lexus decided to push the brand image among the youth by showcasing their 2017 Lexus LIT IS adorned with 41999 programmable LEDs that dazzles on the music beat, reacts to the driver and send its own expressions via colorful LEDs.
The one-off Lexus LIT IS show car featured and made for UK chart-topping artist, Dua Lipa’s “Be The One” music video in collab with VEVO that streams original online music video with over 18 billion monthly worldwide views.
Impressively bright at 175,000 lumens when fully illuminated, and the LED strips, if placed end-to-end, would stretch half a mile in length. Three distinct modes allow the LIT IS to interact with sounds and people in its vicinity. Attract mode features a loop of colorful graphics that highlight the strong lines of the IS and play into its bold styling. Music Viz mode is designed to respond to music, as the LEDs will create custom, responsive displays that perfectly sync to any song. Gesture mode allows the motion of the LED animations to be controlled by users’ hand movements with the help of a gaming console. This mode directly connects the car and the driver, allowing the person to send a signal and see the car respond.
Image/ video credits: Lexus news-media.