The Mighty Ford Atlas Concept in Dubai
Earlier this week on 30th October, Ford organized a launch event for The Atlas Concept truck. This mega truck soon–to-be a new replacement for the F-150 and its shared SUV, Ford Expedition. The Atlas Concept truck is really a cool looking truck after the Ford’s own Robocop look-alike Super Chief concept shown in 2006.
It is to be noted that F-150 truck is the actual bread and butter provider for long time.
Take this fact (Wikipedia) and you’ll be amazed when you realize that Toyota Camry & Honda Accord face stiff challenge in terms of total number of units made and sold against Ford F-150.
The F-Series is a series of full-size pickup trucks from Ford Motor Company which has been sold continuously for over six decades. The most popular variant of the F-Series is the F-150. It was the best-selling vehicle in the United States for 17 years, currently (2007) the best-selling pick-up for 37 years, and the best-selling vehicle in Canada, though this does not include combined sales of GM pick-up trucks – Wikipedia.
Ford’s best-selling F-150 pickup bumped the Toyota Camry as the most “American-made” vehicle in the latest annual America-Made Index by our colleagues at Cars.com’s Kicking Tires blog. USA Today.
It comes with so many variants to suite anybody’s taste. From commemorative Harley Davidson to ultimate lux-truck Platinum. But there’s one that comes under SVT badge aswell and that’s not for the farmer. But it’s for anyone who got heart & soul to traverse any land on earth and it’s aptly called as Ford SVT Raptor.
Coming back to Atlas Concept that will be available for public viewing, for the time outside of USA on our very shore at 2013 Dubai Motor show. The Atlas Concept is a really Mega machine, and design wise coincides with Ford’s new design philosophy though not very far off from the current F series design. Ford is conscious of the competition from Toyota, Ram & GM’s collective effort of Chevrolet & GMC trucks. Hence this time ford F series truck got to be not just a hard workaholic but it must be smarter in every effort to increase the efficiency of fuel economy and optimize performance equally by featuring next-gen Ecoboost engine coupled with Auto Start n’ Stop engine shut-off technology. Here are some salient features as announced by Ford’s press release.