Toyota Rush – The New Compact SUV
Toyota Rush – The New Idea For Your Next Family Adventure
Toyota Rush has just set its foot in the UAE market. Sooner there be more Rush all over the UAE roads. The all-new Rush is a versatile compact crossover/ SUV which is going to fill the gap of SUV that was available, say below RAV4. And now there’s growing demand for SUVish kinda vehicle which people are looking towards at an affordable price. According to Toyota compact SUV market share is 25% of the total SUV sales.
“Crossover utility vehicles and compact SUVs represent the fastest growing segment in the global automotive industry . This growth is mainly driven by customers who want more lifestyle-oriented vehicles, affording them all the benefits of an SUV such as styling and higher seating position, at a similar price of a passenger car” said Saud Abbasi, Managing Director of Al-Futtaim Toyota at the car launch event.
Here in the UAE, customers largely prefer substance with style and quality and Rush seems to have checked all of those required boxes along with the badge of Toyota which is known for its reliability and longevity. This 2018 Rush boasts bold exterior design with large chrome grill upfront along with the sleek LED headlights. The large bumper integrating fog lamps and sporting a contrasting faux skidplate cum lip spoiler. During the press conference, the Rush presentation showreel complimented with dancers and actors in reality, displayed the fun factor lifestyle, which can be achieved by having Rush in your garage. Toyota Rush even though comes only in a rear-wheel-drive platform, however Toyota with vast experience in 4WD vehicles promises, Rush can be driven in the unpaved road as Toyota Rush has a real SUV ground clearance and high approach and departure angles help the driver to have a sweat-free drive. This all-new 2018 Toyota Rush is fitted with a dutiful In-line 4-1.5L, producing a 103 hp, thanks to Dual Variable Valve Timing-intelligent (VVT-i) engine, which, along with an optimized combustion chamber and lightweight moving parts, provides enough power and excellent fuel efficiency.
Also, Read – 2018 Toyota Corolla – The Best Small Sedan
Toyota Rush comes with a high standard of safety features to ensure driver and passenger peace of mind. The 5-star ASEAN NCAP-rated collision safety features include a sturdy body structure, SRS driver and front passenger airbags, SRS side airbags and SRS curtain shield airbags. Other SUV related safety features includes Vehicle Stability Control (VSC) and Hill-start Assist Control (HAC) a nice feature when you have parked the car on a gradient (consider an underground parking ramp) where there’s a high chance of rolling back. HAC will hold the car steady till you start moving forward, instead of having an embarrassing situation!
Being a compact crossover utility Toyota Rush has a rather narrower body, still, the interior of the Rush has a roomy three-row seating design. Rush is able to accommodate 7 adult passengers even when all seats are in use. The double-folding feature on 2nd and 3rd row seats provide easy access for all passengers and ample cargo space when needed. The Interior packages a quality kit worthy of a class above vehicle for greater SUV enjoyment.
Toyota confidently believe Rush is an authentic SUV as it enjoys a market share in over 100 countries. In the UAE, the new SUV will be available with 17-inch alloy wheels and 5 exterior color choices, all presented in an unbeatable one-size-fits-all package for only AED 68,500 including VAT!
How does the all-new 2018 Toyota Rush perform in real conditions, well watch out for this space for a review on a test drive soon?