Volvo Cars wins Brand Design Language Award 2016
After a hiatus of few years in the global market, Volvo returned back with its new Scalable Product Architecture (SPA) with the all-new XC90 SUV and S90 business sedan, right-of-the-bat Volvo started to scores big on awards globally. Then came the Volvo brand recognition strategy, collaborating with Swedish footballer Zlatan Ibrahimović, announcing Volvo Ocean Race covering 45000 nautical miles. and bringing the new
Bringing the new advancement in the technologies especially the new high-output Drive E-engines that combines supercharger and turbochargers to provide efficiency and performance, winning the 2016 Wards Best Engines title. Lastly, it would be a cheat not mention the highest safety awards left behind on Volvo! They’ve got it all and it seems Volvo is pushing the boundaries further.
The international Car Design Award jury has recognised Volvo Cars’ contributions to automotive design with the Swedish carmaker winning the coveted Brand Design Language Award 2016.
“We are proud to receive this recognition for the design work we have done in the last years. When we started work on the XC90 we knew that we had an opportunity to take the Volvo Cars brand in a new direction,” said Thomas Ingenlath, Senior Vice President, Design, Volvo Car Group upon receiving the award at a ceremony in Turin, Italy.
The new XC90, which redefined peoples’ perception of what the Swedish brand stands for, and its potential, was just the first step on the design journey led by Thomas Ingenlath, followed more recently with the launch of the new S90 premium sedan and V90 estate.
Also, read Test Drive Review: Driving The 2016 Volvo S60 T6 AWD Polestar – When you Agree to Disagree
“The Volvo family contains many different characters – the strong and refined types, the elegant and sophisticated, the dynamic and the youthful. What we have done with the brand design at Volvo is to provide room for each of these characters, these expressions, to shine through while still paying homage to our tremendous heritage,” added Thomas Ingenlath. “Each car we design is unmistakably a Volvo, but it also has a unique personality.”
The jury for the Car Design Awards consists of editors and representatives of renowned automotive and design magazines from around the world. Volvo Cars came out as winner in the Brand Design Language category, fending off competition from Mercedes-Benz, Jaguar, Renault and Kia.
2016 marks the rebirth of the Car Design Awards, for many years the most coveted awards in car design. The awards, which cover three categories – Production Car, Concept Car and Brand Design Language.